enthusiastic & down-to-earth design student

brogan w.



ABO

PRINT, BRANDING
Collaborators
Lindsay Caslin




My partner and I chose the system of blood types; specifically the system of blood donors and blood patients. Our analysis determined that the best way to break down this system as a catalyst for play and engagement was a card game, where players were required to match Donation blood type cards to Patient blood type cards, based on the pre-existing regulations that determine which blood types are compatible from donor to patient. We included details within the rules of the game that include blood expiration periods, the rarity of some blood types in comparison to the popularity of others, the relationship between blood banks and hospitals, and the fact that some blood expires and become bio-hazardous waste.






To complete the project, we also had to theorize what the game would look like as a product on the shelf, and design a digital 3D model of the packaging.




Mark